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Future Proof or Future Ready – What Goal Should Your Organization Be Working Towards?

As leaders and organization executives around the world know too well, modern-day cultural and business environments are rapidly evolving – and usually in unpredictable and disruptive fashion. Less than a year ago, for instance, meetings and events were typically organized as largely physical events. Right now, they have evolved into virtual, strea...

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​ Thanks to the COVID-19 pandemic, many businesses are being forced to adjust to all-digital workstyles. With shutdowns all over the world, the threat of lost business looms large, what with customers, suppliers, and clients being affected. But it is the shift to an all-digital workstyle that has certain consequences for brands and their digital re...

​ Public relations firms around the world are used to helping clients with short term PR nightmares or crisis communication issues. But guess what, COVID-19, which is also known as coronavirus, presents an ongoing crisis that is not about to disappear any time soon. While PR firms are paid to plan for and anticipate the unexpected, we're learning t...

​ Marketers worth their salt know that email marketing is not dead. In fact, since we have previously delved into the reasons why email marketing is a great strategy for companies, we can now explore the how of conducting effective email campaigns. After all, your business may be spending both time and money on email marketing, but it fails to get ...

It's a myth that people hate being marketed to via email. In fact, a survey by HubSpot found that people do read most of their emails and don't even mind getting frequent mail as long as it is relevant, interesting, and speaks to their specific needs. And here's another clue: email is not getting out of style any time soon because it remains the bi...

​ Millennials and Generation Z, they are a bunch of "newless" individuals who drive social critics and researchers nuts. They have the least interest in the news than those who grew up before the digital age. They spend more time on social media and the first thing they ask when they visit your home is your Wi-Fi password and a charger for their ph...

Change is constant, and everything in life and business is subject to change. Well, the public relations industry hasn't been left behind. With the disruptions and adoption of new technology in various sectors, PR pros should anticipate what is to come. Many a time, PR pros have predicted that agencies will go back to the basics. This was corrobora...

PR professionals are often misconstrued as having the easiest jobs ever, but according to CareerAddict , Public Relations is the 8 th most stressful job in the world considering the amount of time and dedication that goes into managing the reputation of clients and ensuring that their image is not tarnished. It doesn't come as a surprise since PR h...

​ Of all things that get you off guard, nothing beats that feeling of helplessness when someone pulls off something you are supposed to know but didn't learn in school. It happens to everyone, and PR practitioners have their fair share of surprises. The public relations industry and journalists have an intangible relationship, one that is dependent...

  I know that traffic in Nairobi has been diabolical for years, so much so that talking about it is about as ubiquitous as talking about the weather. We even compare & discuss our commute times and stories over coffee or drinks. But lately I have been thinking (in the 3 hours a day I spend driving to work and back) that while a lot of our ...