The Impact of COVID-19 on PR: How Companies Should be Adapting

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​ Public relations firms around the world are used to helping clients with short term PR nightmares or crisis communication issues. But guess what, COVID-19, which is also known as coronavirus, presents an ongoing crisis that is not about to disappear any time soon. While PR firms are paid to plan for and anticipate the unexpected, we're learning t...
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How Companies Can Successfully Leverage Email Marketing

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​ Marketers worth their salt know that email marketing is not dead. In fact, since we have previously delved into the reasons why email marketing is a great strategy for companies, we can now explore the how of conducting effective email campaigns. After all, your business may be spending both time and money on email marketing, but it fails to get ...
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Why Email Marketing Remains a Great Strategy for Companies

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It's a myth that people hate being marketed to via email. In fact, a survey by HubSpot found that people do read most of their emails and don't even mind getting frequent mail as long as it is relevant, interesting, and speaks to their specific needs. And here's another clue: email is not getting out of style any time soon because it remains the bi...
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