Want to Create Content for Millennials and Gen-Z? Learn What they Want from News First

Millennials
​ Millennials and Generation Z, they are a bunch of "newless" individuals who drive social critics and researchers nuts. They have the least interest in the news than those who grew up before the digital age. They spend more time on social media and the first thing they ask when they visit your home is your Wi-Fi password and a charger for their ph...
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PR Trends: What Will Shape the Public Relations Industry in 2020?

Whats-Next
Change is constant, and everything in life and business is subject to change. Well, the public relations industry hasn't been left behind. With the disruptions and adoption of new technology in various sectors, PR pros should anticipate what is to come. Many a time, PR pros have predicted that agencies will go back to the basics. This was corrobora...
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How Do You Prove the Value of PR to Your Clients?

proving PR value
PR professionals are often misconstrued as having the easiest jobs ever, but according to CareerAddict , Public Relations is the 8 th most stressful job in the world considering the amount of time and dedication that goes into managing the reputation of clients and ensuring that their image is not tarnished. It doesn't come as a surprise since PR h...
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Another Day in the PR Industry – Things to Remember When Dealing with Journalists

Media-Relations
​ Of all things that get you off guard, nothing beats that feeling of helplessness when someone pulls off something you are supposed to know but didn't learn in school. It happens to everyone, and PR practitioners have their fair share of surprises. The public relations industry and journalists have an intangible relationship, one that is dependent...
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Corporate Apology – How Brands Should Say Sorry and Mean It

sorry
Relationships are fickle affairs, and so are businesses. Virtually every person and businesses are, at some point, going to screw up, and while various considerations should warrant whether an apology is in order or not, public relations says to say sorry if a mistake is made. However, there are largely two prevailing schools of thought on corporat...
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Choosing Between Digital and Traditional PR – Are Both Necessary?

PR
​ Change is the only constant in life, and from the 1990s, the world has been a whirlwind of change. The introduction of the internet brought forth disruption and technological advances that continue to awe human beings. Instant messaging, social media, email, artificial intelligence – communication is today everyone's cup of tea. It is, therefore,...
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5 Best PR Practices for Building Strong Corporate Identity

solve-2636254
​ How great is your relationship with the public? Are you utilizing strategic communication models that foster the positive reception of a business or brand in the public? Public relations often remain underrated, but every business needs it. Because customers today, more than ever, need to trust the brands they interact with, the importance of pub...
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