Future Proof or Future Ready – What Goal Should Your Organization Be Working Towards?

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As leaders and organization executives around the world know too well, modern-day cultural and business environments are rapidly evolving – and usually in unpredictable and disruptive fashion. Less than a year ago, for instance, meetings and events were typically organized as largely physical events. Right now, they have evolved into virtual, strea...
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How to Safeguard Your Brand’s Digital Reputation

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​ Thanks to the COVID-19 pandemic, many businesses are being forced to adjust to all-digital workstyles. With shutdowns all over the world, the threat of lost business looms large, what with customers, suppliers, and clients being affected. But it is the shift to an all-digital workstyle that has certain consequences for brands and their digital re...
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How Companies Can Successfully Leverage Email Marketing

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​ Marketers worth their salt know that email marketing is not dead. In fact, since we have previously delved into the reasons why email marketing is a great strategy for companies, we can now explore the how of conducting effective email campaigns. After all, your business may be spending both time and money on email marketing, but it fails to get ...
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Why Email Marketing Remains a Great Strategy for Companies

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It's a myth that people hate being marketed to via email. In fact, a survey by HubSpot found that people do read most of their emails and don't even mind getting frequent mail as long as it is relevant, interesting, and speaks to their specific needs. And here's another clue: email is not getting out of style any time soon because it remains the bi...
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Corporate Apology – How Brands Should Say Sorry and Mean It

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Relationships are fickle affairs, and so are businesses. Virtually every person and businesses are, at some point, going to screw up, and while various considerations should warrant whether an apology is in order or not, public relations says to say sorry if a mistake is made. However, there are largely two prevailing schools of thought on corporat...
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5 Best PR Practices for Building Strong Corporate Identity

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​ How great is your relationship with the public? Are you utilizing strategic communication models that foster the positive reception of a business or brand in the public? Public relations often remain underrated, but every business needs it. Because customers today, more than ever, need to trust the brands they interact with, the importance of pub...
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