How Companies Can Successfully Leverage Email Marketing

newsletter
​ Marketers worth their salt know that email marketing is not dead. In fact, since we have previously delved into the reasons why email marketing is a great strategy for companies, we can now explore the how of conducting effective email campaigns. After all, your business may be spending both time and money on email marketing, but it fails to get ...
Continue reading
  223 Hits
  0 Comments
223 Hits
0 Comments

Why Email Marketing Remains a Great Strategy for Companies

email marketing
It's a myth that people hate being marketed to via email. In fact, a survey by HubSpot found that people do read most of their emails and don't even mind getting frequent mail as long as it is relevant, interesting, and speaks to their specific needs. And here's another clue: email is not getting out of style any time soon because it remains the bi...
Continue reading
  331 Hits
  0 Comments
331 Hits
0 Comments

Corporate Apology – How Brands Should Say Sorry and Mean It

sorry
Relationships are fickle affairs, and so are businesses. Virtually every person and businesses are, at some point, going to screw up, and while various considerations should warrant whether an apology is in order or not, public relations says to say sorry if a mistake is made. However, there are largely two prevailing schools of thought on corporat...
Continue reading
  9786 Hits
  0 Comments
9786 Hits
0 Comments

5 Best PR Practices for Building Strong Corporate Identity

solve-2636254
​ How great is your relationship with the public? Are you utilizing strategic communication models that foster the positive reception of a business or brand in the public? Public relations often remain underrated, but every business needs it. Because customers today, more than ever, need to trust the brands they interact with, the importance of pub...
Continue reading
  551 Hits
  0 Comments
551 Hits
0 Comments