Corporate Apology – How Brands Should Say Sorry and Mean It

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Relationships are fickle affairs, and so are businesses. Virtually every person and businesses are, at some point, going to screw up, and while various considerations should warrant whether an apology is in order or not, public relations says to say sorry if a mistake is made. However, there are largely two prevailing schools of thought on corporat...
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5 Best PR Practices for Building Strong Corporate Identity

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​ How great is your relationship with the public? Are you utilizing strategic communication models that foster the positive reception of a business or brand in the public? Public relations often remain underrated, but every business needs it. Because customers today, more than ever, need to trust the brands they interact with, the importance of pub...
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