How Companies Can Successfully Leverage Email Marketing

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​ Marketers worth their salt know that email marketing is not dead. In fact, since we have previously delved into the reasons why email marketing is a great strategy for companies, we can now explore the how of conducting effective email campaigns. After all, your business may be spending both time and money on email marketing, but it fails to get ...
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Want to Create Content for Millennials and Gen-Z? Learn What they Want from News First

Millennials
​ Millennials and Generation Z, they are a bunch of "newless" individuals who drive social critics and researchers nuts. They have the least interest in the news than those who grew up before the digital age. They spend more time on social media and the first thing they ask when they visit your home is your Wi-Fi password and a charger for their ph...
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Can we make Nairobi’s traffic better?

Traffic-Nairobi
  I know that traffic in Nairobi has been diabolical for years, so much so that talking about it is about as ubiquitous as talking about the weather. We even compare & discuss our commute times and stories over coffee or drinks. But lately I have been thinking (in the 3 hours a day I spend driving to work and back) that while a lot of our ...
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1011 Hits
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When the going gets tough, the tough get going

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Some of us older people will remember Billy Ocean singing about this way back in 1985 - but even if you were born after 1985, the message is still equally, if not more, relevant today.  Our country, our continent, and even the world is experiencing very trying times. Whether a natural disaster, Brexit, economic downturns, war, the refugee...
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Dung Beetle Days

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Do you know about the Dung Beetle? The dung beetle is an insect whose whole life is about poop! Yup, he uses his incredible sense of smell to seek out poop, collect poop, roll poop into poop balls and even pushes these poop balls, which can be bigger than him, up hills and down valleys. ​ Someday's, I feel like a dung beetle. Except for the part of...
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