The Impact of COVID-19 on PR: How Companies Should be Adapting

quarantine-1
​ Public relations firms around the world are used to helping clients with short term PR nightmares or crisis communication issues. But guess what, COVID-19, which is also known as coronavirus, presents an ongoing crisis that is not about to disappear any time soon. While PR firms are paid to plan for and anticipate the unexpected, we're learning t...
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PR Trends: What Will Shape the Public Relations Industry in 2020?

Whats-Next
Change is constant, and everything in life and business is subject to change. Well, the public relations industry hasn't been left behind. With the disruptions and adoption of new technology in various sectors, PR pros should anticipate what is to come. Many a time, PR pros have predicted that agencies will go back to the basics. This was corrobora...
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How Do You Prove the Value of PR to Your Clients?

proving PR value
PR professionals are often misconstrued as having the easiest jobs ever, but according to CareerAddict , Public Relations is the 8 th most stressful job in the world considering the amount of time and dedication that goes into managing the reputation of clients and ensuring that their image is not tarnished. It doesn't come as a surprise since PR h...
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Another Day in the PR Industry – Things to Remember When Dealing with Journalists

Media-Relations
​ Of all things that get you off guard, nothing beats that feeling of helplessness when someone pulls off something you are supposed to know but didn't learn in school. It happens to everyone, and PR practitioners have their fair share of surprises. The public relations industry and journalists have an intangible relationship, one that is dependent...
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They say you only get one reputation

Reputation
A leopard never changes its spots. Once a joker, always a joker. Don't play with fire, you will always get burnt. Cheats never prosper. Always the bridesmaid, never the bride. Our daily language is full of idioms and phrases that are based on the premise that once you have a certain reputation, you will never change. Reputation is at the core of ho...
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Choosing Between Digital and Traditional PR – Are Both Necessary?

PR
​ Change is the only constant in life, and from the 1990s, the world has been a whirlwind of change. The introduction of the internet brought forth disruption and technological advances that continue to awe human beings. Instant messaging, social media, email, artificial intelligence – communication is today everyone's cup of tea. It is, therefore,...
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5 Best PR Practices for Building Strong Corporate Identity

solve-2636254
​ How great is your relationship with the public? Are you utilizing strategic communication models that foster the positive reception of a business or brand in the public? Public relations often remain underrated, but every business needs it. Because customers today, more than ever, need to trust the brands they interact with, the importance of pub...
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