PR Trends: What Will Shape the Public Relations Industry in 2020?

Whats-Next
Change is constant, and everything in life and business is subject to change. Well, the public relations industry hasn't been left behind. With the disruptions and adoption of new technology in various sectors, PR pros should anticipate what is to come. Many a time, PR pros have predicted that agencies will go back to the basics. This was corrobora...
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Choosing Between Digital and Traditional PR – Are Both Necessary?

PR
​ Change is the only constant in life, and from the 1990s, the world has been a whirlwind of change. The introduction of the internet brought forth disruption and technological advances that continue to awe human beings. Instant messaging, social media, email, artificial intelligence – communication is today everyone's cup of tea. It is, therefore,...
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