Future Proof or Future Ready – What Goal Should Your Organization Be Working Towards?

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As leaders and organization executives around the world know too well, modern-day cultural and business environments are rapidly evolving – and usually in unpredictable and disruptive fashion. Less than a year ago, for instance, meetings and events were typically organized as largely physical events. Right now, they have evolved into virtual, strea...
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How to Safeguard Your Brand’s Digital Reputation

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​ Thanks to the COVID-19 pandemic, many businesses are being forced to adjust to all-digital workstyles. With shutdowns all over the world, the threat of lost business looms large, what with customers, suppliers, and clients being affected. But it is the shift to an all-digital workstyle that has certain consequences for brands and their digital re...
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The Impact of COVID-19 on PR: How Companies Should be Adapting

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​ Public relations firms around the world are used to helping clients with short term PR nightmares or crisis communication issues. But guess what, COVID-19, which is also known as coronavirus, presents an ongoing crisis that is not about to disappear any time soon. While PR firms are paid to plan for and anticipate the unexpected, we're learning t...
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How Companies Can Successfully Leverage Email Marketing

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​ Marketers worth their salt know that email marketing is not dead. In fact, since we have previously delved into the reasons why email marketing is a great strategy for companies, we can now explore the how of conducting effective email campaigns. After all, your business may be spending both time and money on email marketing, but it fails to get ...
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Why Email Marketing Remains a Great Strategy for Companies

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It's a myth that people hate being marketed to via email. In fact, a survey by HubSpot found that people do read most of their emails and don't even mind getting frequent mail as long as it is relevant, interesting, and speaks to their specific needs. And here's another clue: email is not getting out of style any time soon because it remains the bi...
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Another Day in the PR Industry – Things to Remember When Dealing with Journalists

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​ Of all things that get you off guard, nothing beats that feeling of helplessness when someone pulls off something you are supposed to know but didn't learn in school. It happens to everyone, and PR practitioners have their fair share of surprises. The public relations industry and journalists have an intangible relationship, one that is dependent...
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