Another Day in the PR Industry – Things to Remember When Dealing with Journalists

Media-Relations
​ Of all things that get you off guard, nothing beats that feeling of helplessness when someone pulls off something you are supposed to know but didn't learn in school. It happens to everyone, and PR practitioners have their fair share of surprises. The public relations industry and journalists have an intangible relationship, one that is dependent...
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Corporate Apology – How Brands Should Say Sorry and Mean It

sorry
Relationships are fickle affairs, and so are businesses. Virtually every person and businesses are, at some point, going to screw up, and while various considerations should warrant whether an apology is in order or not, public relations says to say sorry if a mistake is made. However, there are largely two prevailing schools of thought on corporat...
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Choosing Between Digital and Traditional PR – Are Both Necessary?

PR
​ Change is the only constant in life, and from the 1990s, the world has been a whirlwind of change. The introduction of the internet brought forth disruption and technological advances that continue to awe human beings. Instant messaging, social media, email, artificial intelligence – communication is today everyone's cup of tea. It is, therefore,...
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