As leaders and organization executives around the world know too well, modern-day cultural and business environments are rapidly evolving – and usually in unpredictable and disruptive fashion.
Public relations firms around the world are used to helping clients with short term PR nightmares or crisis communication issues. But guess what, COVID-19, which is also known as coronavirus, presents an ongoing crisis that is not about to disappear […]
Marketers worth their salt know that email marketing is not dead. In fact, since we have previously delved into the reasons why email marketing is a great strategy for companies, we can now explore the how of conducting effective email campaigns.
It’s a myth that people hate being marketed to via email. In fact, a survey by HubSpot found that people do read most of their emails and don’t even mind getting frequent mail as long as it is relevant, interesting, and speaks to their specific needs.
Is staying at home enough to prevent the spread of coronavirus? Here is a complete list of safety tips and advice for the public to manage coronavirus pandemic.
Millennials and Generation Z, they are a bunch of “newless” individuals who drive social critics and researchers nuts. They have the least interest in the news than those who grew up before the digital age.
Change is constant, and everything in life and business is subject to change. Well, the public relations industry hasn’t been left behind.
PR professionals are often misconstrued as having the easiest jobs ever, but according to CareerAddict, Public Relations is the 8th most stressful job in the world considering the amount of time and dedication that goes into managing the reputation of clients and ensuring that their image is not tarnished.
Of all things that get you off guard, nothing beats that feeling of helplessness when someone pulls off something you are supposed to know but didn’t learn in school. It happens to everyone, and PR practitioners have their fair share of surprises.
Relationships are fickle affairs, and so are businesses. Virtually every person and businesses are, at some point, going to screw up, and while various considerations should warrant whether an apology is in order or not, public relations says to say sorry if a mistake is made.
I once sent my father a link to an article I had written for one of the local blogs just to get his views on how I had approached the subject in question. Being the honest but oldfangled patriarch that he is, his response was stinging but honest.
A leopard never changes its spots. Once a joker, always a joker. Don’t play with fire, you will always get burnt. Cheats never prosper. Always the bridesmaid, never the bride. Our daily language is full of idioms and phrases that are based on the premise that once you have a certain reputation, you will never change.
Change is the only constant in life, and from the 1990s, the world has been a whirlwind of change. The introduction of the internet brought forth disruption and technological advances that continue to awe human beings.
How great is your relationship with the public? Are you utilizing strategic communication models that foster the positive reception of a business or brand in the public?
Do you know about the Dung Beetle? The dung beetle is an insect whose whole life is about poop! Yup, he uses his incredible sense of smell to seek out poop, collect poop, roll poop into poop balls and even pushes these poop balls, which can be bigger than him, up hills and down valleys.