Blog Posts
The evolution of Fast-Charging Technology
Smartphones have been a part of our lifestyle for several years now. The year 2012 was the time smartphones became very popular as before people were content with the mulika mwizi which at the time served the required needs.
Future Proof or Future Ready – What Goal Should Your Organization Be Working Towards?
As leaders and organization executives around the world know too well, modern-day cultural and business environments are rapidly evolving – and usually in unpredictable and disruptive fashion.
How to Safeguard Your Brand’s Digital Reputation
Thanks to the COVID-19 pandemic, many businesses are being forced to adjust to all-digital workstyles. With shutdowns all over the world, the threat of lost business looms large, what with customers, suppliers, and clients being affected.
The Impact of COVID-19 on PR: How Companies Should be Adapting
Public relations firms around the world are used to helping clients with short term PR nightmares or crisis communication issues. But guess what, COVID-19, which is also known as coronavirus, presents an ongoing crisis that is not about to disappear […]
How Companies Can Successfully Leverage Email Marketing
Marketers worth their salt know that email marketing is not dead. In fact, since we have previously delved into the reasons why email marketing is a great strategy for companies, we can now explore the how of conducting effective email campaigns.
Why Email Marketing Remains a Great Strategy for Companies
It’s a myth that people hate being marketed to via email. In fact, a survey by HubSpot found that people do read most of their emails and don’t even mind getting frequent mail as long as it is relevant, interesting, and speaks to their specific needs.
Coronavirus – Safety Tips and Advice for the Public
Is staying at home enough to prevent the spread of coronavirus? Here is a complete list of safety tips and advice for the public to manage coronavirus pandemic.
Want to Create Content for Millennials and Gen-Z? Learn What they Want from News First
Millennials and Generation Z, they are a bunch of “newless” individuals who drive social critics and researchers nuts. They have the least interest in the news than those who grew up before the digital age.
PR Trends: What Will Shape the Public Relations Industry in 2020?
Change is constant, and everything in life and business is subject to change. Well, the public relations industry hasn’t been left behind.
How Do You Prove the Value of PR to Your Clients?
PR professionals are often misconstrued as having the easiest jobs ever, but according to CareerAddict, Public Relations is the 8th most stressful job in the world considering the amount of time and dedication that goes into managing the reputation of clients and ensuring that their image is not tarnished.
Another Day in the PR Industry – Things to Remember When Dealing with Journalists
Of all things that get you off guard, nothing beats that feeling of helplessness when someone pulls off something you are supposed to know but didn’t learn in school. It happens to everyone, and PR practitioners have their fair share of surprises.
Can we make Nairobi’s traffic better?
I know that traffic in Nairobi has been diabolical for years, so much so that talking about it is about as ubiquitous as talking about the weather. We even compare & discuss our commute times and stories over coffee or drinks.
Corporate Apology – How Brands Should Say Sorry and Mean It
Relationships are fickle affairs, and so are businesses. Virtually every person and businesses are, at some point, going to screw up, and while various considerations should warrant whether an apology is in order or not, public relations says to say sorry if a mistake is made.
Content evolution in the age of social media
I once sent my father a link to an article I had written for one of the local blogs just to get his views on how I had approached the subject in question. Being the honest but oldfangled patriarch that he is, his response was stinging but honest.
They say you only get one reputation
A leopard never changes its spots. Once a joker, always a joker. Don’t play with fire, you will always get burnt. Cheats never prosper. Always the bridesmaid, never the bride. Our daily language is full of idioms and phrases that are based on the premise that once you have a certain reputation, you will never change.
Choosing Between Digital and Traditional PR – Are Both Necessary?
Change is the only constant in life, and from the 1990s, the world has been a whirlwind of change. The introduction of the internet brought forth disruption and technological advances that continue to awe human beings.
5 Best PR Practices for Building Strong Corporate Identity
How great is your relationship with the public? Are you utilizing strategic communication models that foster the positive reception of a business or brand in the public?
When the going gets tough, the tough get going
Some of us older people will remember Billy Ocean singing about this way back in 1985 – but even if you were born after 1985, the message is still equally, if not more, relevant today.
Dung Beetle Days
Do you know about the Dung Beetle? The dung beetle is an insect whose whole life is about poop! Yup, he uses his incredible sense of smell to seek out poop, collect poop, roll poop into poop balls and even pushes these poop balls, which can be bigger than him, up hills and down valleys.